How I Feel About Google Right Now!

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Helping Iraq Through Marketing

As marketers we often get a bad rap. Mainly, I believe this comes from having the image of being totally money centered and focused. I guess it’s easy for this to happen. Most marketing success is easily gaged by how much money a campaign generates. Large amounts of dollars equal—wine pouring—fantastic success; whereas, no dollars equal—pack up your desk—miserable failure!

Well, I have recently been asked to redeem all marketers and change this poor image. Currently, my close friend, Scott, is over in the scorching deserts of Iraq providing humanitarian aid. He asked that I use my kongfu marketing skills in providing high visibility for their humanitarian effort.

What’s the purpose having marketing powers if you can’t use these talents to save the world! However, we now have a different metric for marketing success. Instead of money, success now equals how many Iraqis’ were given the necessary supplies and medical assistance to live a decent life.

Below is an email that you can forward on to your friends. You can also check out humanitarian efforts by going to All the pictures you see in this post were sent to me from Scott.

I am so deeply impressed by what my friend is doing that I am going to see if I can put together drive here locally. I will keep you posted on my labors. ~Paul W.


An email you can send out to help.


We are regular Americans who are currently working in Baghdad, Iraq. Every time we come to Iraq, we’ve been amazed by the support from Americans back home.

People are always asking what they can do, or how they can help. The

people of Iraq are suffering horrible during this period of conflict, and success stories are few and far between.

One such success story is a small medical clinic operating in the Baghdad Green Zone. Every week a number of Iraqi families receive basic medical screenings and further treatment as required. As always, their demands

are far greater than the limited resources available. Diapers, hygiene items, clothing, school supplies and toys can all help to make a difference in their lives.

So we decided to set up a website in an effort to get donations. We also try to take

pictures giving out the donations so you can see your stuff being given to the Iraqis’. If you are interested in helping these Ir

aqi families, please check out the website at for a list of

needs, and send any donations to:

“America Loves Iraqis”
Attn: Daniel Ogden
Unit #42002
APO AE 09342

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How to launch your Blog with

So I have been fiddling with this website called IceRocket. The main focus of IR is on the blogging community. Imagine taking google, alexa, and technorati and rolling it into one big site, you would then begin to understand what IR is.

The first thing that I noticed about IR is how they used google’s clean cut approach to designing a website. The layout is so close to king google’s design that if I had both sites open I would probably get the two confused. Well, not really because IR has these cool rocket ships for their navigation bar. Yet, other than that you will notice how the layout is very similar. However, since I am a big google fan I have no objections to this.

Onto the fun features of IR. First thing you will notice when you go to the index page of IR is that they have a portion of their page dedicated to making a comparison on how much buzz is being generated between two companies. Today they were showcasing a buzz comparison between Pepsi and Coke. Below is the graph I lifted from them (click on the graph to see it better):

I could really see using this tool to find the  sites which are high in bloggers. To me this is useful in trying to figure out how to best optimize your content. It ’s also a good indicator that Pepsi is failing the blind taste test =).

So this got me thinking, what does IR have on my blog. Not, that I was really surprised, but absolutely nothing as of noon today. Gratefully, I was able to find an “Add Your Blog” function. Of course I wasted no time in adding my humble blog to the masses of other blogs. As of the time of this writing (9:52pm), does not show up in IR. I wasn’t expecting laser fast speed in adding my profound thoughts to the vast web, but I was hoping.

The final thing that I stumbled across on IR that I really liked was what they called Ice Spy. Obviously a clever play on the childhood game “eye spy,” which is fairly accurate for what this tool does. You are able to see real time what people are searching. So, if you are ever bored at work and want to see how messed up this world really is, I recommend checking out Ice Spy. It’s quite interesting to see what people are trying to learn about.

There you have the 411 on Ice Rocket. I know there are a lot more tools but I didn’t want to take away all the fun in you finding new things.

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The Importance of Your Internet Grooming

It’s been a few days since I’ve written, which unfortunately means I have a thousand thoughts that I want/need to write. However, I will only burden you with the most pressing thought on my mind. This deep and burdensome idea came to me while running the Moab half marathon in Utah.

Throughout the entire 13.2 miles of running I pondered the great universe of web marketing. There are so many facets that we can focus on in our never ending quest of Internet visibility. With this in mind, as I came up on mile 10 and my body began to break down I had an epiphany. The breakthrough—there is such a thing as an individual’s Internet Grooming!

This may sound rudimentary but I noticed that up until recently someone’s IG was very static and one dimensional. Usually the makeup existed of only a simple website which probably changed once a year (if lucky). Then social networking exploded on the scene and the face of IG changed. Now you could change your appearance every day or hour if you so desired without having to know a single stroke of code. You could connect to your friends, make new ones, or find your true love. Second Life even took this concept a step further and made it so you could actually create a character who literally lived on the web.

However, as pain surged through all my muscles and joints as I very slowly moved past the picturesque beauty of Moab, I recognized that IG doesn’t need to just end at social networks (though for most web users it generally does). We have blogs, podcasts, videos, pictures and probably so much more, but often all these appendages of our IG are littered across the web. With all these tools at our finger tips I think there needs to be a central hub which ties everything together.

It is my proposal that this is where blogging comes in. I think many people try to create a website and tie everything together but a website isn’t flexible enough. Plus, it is the content which creates our identity, not a domain name with a nice design. Blogging is centered around content which allows us to not lose that important key of our identity.

When I talk about content I am talking about text, pictures, video, pod. Sadly, we can only incorporate two out of the five senses into our IG (sound and sight), but these two senses can create something that is rather tangible. So tangible that trends are showing that people are incorporating the Internet into their real existence more and more. I was even told yesterday of the movement in Japan where people lock themselves in their homes and don’t leave their Internet unless it’s to sleep, eat, or do your personal business!

It was upon crossing the finish line of the race that I recognized that the Cartensian philosophy, “I think, therefore I exist,” is inaccurate for the Internet. Instead our web philosophy is “I exist, therefore I have content.” This may sound a bit abstract, but it is by our blogs, videos, pictures, and podcasting which allows for our IG to exist in full force. Interestingly enough, we are not so much concerned if this existence is even true in the real world. We only care that your IG provides content for the rest of us to engage with and enjoy.

Internet Marketing, My Thoughts | No Comments